Privacy Policy

Introduction

Southern Air, Inc. ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit our website (southernairinc.net) or use our heating, ventilation, and air conditioning (HVAC) services, and our practices for collecting, using, maintaining, protecting, and disclosing that information.

By accessing or using our website and services, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the website or use our services.

Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Fill out contact forms or request service estimates
• Schedule HVAC service appointments
• Apply for financing through our partners
• Sign up for maintenance plans or newsletters
• Communicate with us via phone, email, or other channels

This information may include:

• Contact Information: Name, email address, phone number, mailing address
• Service Information: Property address, type of HVAC system, service history, equipment details
• Financial Information: Payment information, financing application details (processed securely through third-party providers)
• Communication Records: Records of your communications with us, including service requests and feedback

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and browsing activity, including:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, links clicked, referring website
• Location Information: General geographic location based on IP address

How We Use Your Information

We use the information we collect to:

• Provide Services: Schedule appointments, perform HVAC services, and fulfill service agreements
• Communicate With You: Respond to inquiries, send service reminders, and provide customer support
• Process Transactions: Process payments and financing applications through secure third-party providers
• Improve Our Services: Analyze usage patterns to enhance our website and service offerings
• Marketing Communications: Send promotional information about our services, with your consent where required
• Legal Compliance: Comply with applicable laws, regulations, and legal processes
• Protect Our Business: Detect, prevent, and address fraud, security issues, and technical problems

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating our business, including:

• Payment processors (for secure transaction processing)
• Financing partners (such as Wells Fargo, for equipment financing applications)
• Website hosting and analytics providers
• Customer relationship management systems

Legal Requirements

We may disclose your information when required by law or in response to valid requests by public authorities, including:

• Compliance with legal obligations
• Protection of our rights, privacy, safety, or property
• Response to lawful requests from public authorities

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website usage.

Types of Cookies We Use

• Essential Cookies: Necessary for website functionality and cannot be disabled
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can typically choose to accept or reject cookies, delete existing cookies, or set preferences for certain websites. Please note that disabling cookies may affect website functionality.

Google Analytics

We use Google Analytics to analyze website traffic and usage patterns. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Secure storage of personal information
• Limited access to personal information by authorized personnel only
• Regular security assessments and updates

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:

• Providing ongoing services and customer support
• Complying with legal obligations and record-keeping requirements
• Resolving disputes and enforcing agreements
• Maintaining equipment and service history records

Service records and equipment history may be retained for extended periods to support warranty claims, maintenance planning, and regulatory compliance.

Your Rights and Choices

You have certain rights regarding your personal information:

Access and Correction

You may request access to the personal information we hold about you and ask us to correct any inaccurate information.

Opt-Out of Marketing

You may opt out of receiving promotional communications from us by:

• Following the unsubscribe instructions in our emails
• Contacting us directly at 205-391-1885
• Emailing us with your opt-out request

Do Not Track Signals

Our website does not currently respond to "Do Not Track" browser signals. However, you can manage your privacy preferences through your browser settings and cookie preferences.

California Residents

California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, request deletion of personal information, and opt out of the sale of personal information. As stated above, we do not sell personal information.

Third-Party Links

Our website may contain links to third-party websites, such as:

• Manufacturer websites (Tempstar, Mitsubishi Electric, etc.)
• Financing partner websites (Wells Fargo)
• Social media platforms (Facebook, Google)
• Review platforms

We are not responsible for the privacy practices or content of these third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.

Continued use of our website or services after any changes constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: